Opt-Out

This is the Parrable Browser ID for the browser you are currently using.

Parrable respects your privacy. Our Platform is designed to ensure that we don’t know your identity. We offer the following choice mechanisms.

Browser Opt Out

We offer a one-click browser opt-out from Parrable at the top of this page. Additionally, the opt-out is available through the NAI's Consumer Choice page If you choose to opt-out in this manner, Parrable makes a note that your browser has opted-out and passes a record of that choice onto our Clients. Our Clients are instructed to honor that choice according to applicable law and/or industry standards. In most places, this means that Clients won’t use Parrable’s technology to conduct interest based advertising or cross-device advertising on opted-out browsers and devices. We record opt-out choices in an HTTP cookie. Please note that if you clear the cache of your browser or device, or use a different browser or device you will likely need to renew your opt-out choice. Please also note that the browser opt-out only applies to the browser(s) on a single opted-out device.

Reset Browser ID

When you reset your Parrable Browser ID, a new Browser ID is created and placed in the browser and any HTTP cookies we set on that browser going forward. We do not link the old Browser ID to the new Browser ID. We require Clients to use the new Browser ID going forward and to refrain from connecting previous Browser IDs to your current Browser ID without your consent. Please note that the Browser ID only applies to the browser(s) on a single device.

Mobile Application Advertising ID opt-outs

Apple iOS and Android provide their own choice mechanisms: “limit ad tracking” (Apple iOS) or “opt-out of interest based ads”  (Android) which are generally designed to send a signal or marker indicating that the User has opted out. In most places, this means that Clients won’t utilize mobile advertising ID’s to conduct interest based advertising or cross-device advertising on opted-out devices.

Mobile Application Advertising ID rotation

Apple iOS and Android also provide mechanisms that enable users to rotate their respective advertising IDs. Please click here for ID rotation instructions for iOS, and please click here ID rotation instructions for Android. When our systems detect that a mobile advertising ID has been rotated, Parrable does not link the old mobile ad ID to the new mobile ad ID. We instruct our Clients to use the new mobile ad ID going forward and to refrain from connecting previous mobile ad IDs to your current mobile ad ID without your consent.

Do Not Track

Some web browsers offer a mechanism, known as a "Do Not Track" ("DNT"), that allows a user to elect to stop the collection of certain browsing data by websites and technology companies. Parrable is experimenting with DNT and may place an opt-out cookie on computers or other devices when we see a valid DNT signal. At this time, the most reliable choice mechanisms we offer are the opt-out and ID rotation options described above.